Mr. Mallad joined Forefront Living in March 2016. He has twenty-seven years of experience with continuing care retirement communities. Mr. Mallad started his career in marketing and then became an associate administrator at a hospital-based CCRC. Prior to joining Forefront, Mr. Mallad spent the last 21 years with Greystone Communities based in Irving, Texas. He began at the community level as an executive director and COO and then transitioned to a corporate role with regional responsibilities. Mr. Mallad has had direct leadership responsibility for as many as 10 continuing care retirement communities with a total of 3,000 units, 1,000 employees and $150 million in revenues. During his tenure with Greystone, Mr. Mallad specialized in the development, implementation and oversight of community-level budgets and action plans as well as marketing and sales strategies, positively impacting revenues. His background includes the creation of corporate policies and procedures, development and implementation of service training programs tailored to continuing care retirement communities and participation in determining the corporate direction and vision for the communities he managed. Mr. Mallad has a bachelor of arts degree, cum laude, from Wayne State University in Detroit, Michigan.