After years of representing major brands in New Zealand and abroad, Rhys Julian set his sights on something different—entering the eco-friendly spirits industry.

It all started with a bold idea: a unique Sauvignon Blanc spirit crafted from wine—a first for the New Zealand wine industry. But it wasn’t until Rhys took his first sip that everything clicked.

The spirit retained all the vibrant qualities of Sauvignon Blanc, even at 100 proof. In that moment, inspiration struck—and Strange Nature Gin was born.

@junosliquor | @strangenaturedistilling

#EcoFriendly #NewZealand #WineIndustry #BrandBuilding #SauvignonBlanc #LightBulbMoments