Cynthia Harnest warns against a common trap for entrepreneurs: the "Field of Dreams" mentality, where they believe that merely building something will automatically draw customers. While this optimism is commendable, it often neglects a critical question: why would customers come?

To ensure your business both attracts and retains customers, it’s crucial to understand the underlying reasons driving their interest.

For those already running successful businesses, another oversight is failing to recognize their business as an asset. This could mean exploring options like purchasing property, planning an exit strategy, or considering a succession plan.

@GreatPlainsBankOK

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